Strategic Tools · · 3 min read

Integrated Reporting

Discover Integrated Reporting (IR) framework with this quick guide. Learn its history, step-by-step implementation, use cases, and how to communicate value effectively.

Integrated Reporting
Photo by Adeolu Eletu / Unsplash

Integrated Reporting is an innovative framework which combines financial, sustainability and governance information into a cohesive and concise report. It aims to provide stakeholders with a holistic understanding of a company's strategy, governance, performance and prospects in the context of its external environment.


The International Integrated Reporting Council (IIRC) introduced Integrated Reporting in 2013, following a global consultation process. The framework has since been adopted by businesses, investors, and regulators worldwide, evolving to meet the changing needs of the business landscape.

How to Use Integrated Reporting

  • Identify Material Aspects: Begin by identifying the material aspects of your business that significantly impact your organisation's ability to create value. These aspects may include financial, manufactured, intellectual, human, social, and natural capitals.
  • Establish Connectivity: Understand and illustrate the relationships between various capitals and how they contribute to your business's value creation process. This step will help you create a more comprehensive and interconnected report.
  • Describe Your Business Model: Explain your organisation's business model, outlining how it creates, delivers, and captures value. This section should highlight your company's unique value proposition and competitive advantage.
  • Disclose Performance Metrics: Present both financial and non-financial performance metrics that are relevant to your business's value creation story. This information should be transparent, comparable, and verifiable.
  • Provide Future Outlook: Offer insights into your organisation's future prospects, including opportunities, challenges, and uncertainties. This section should demonstrate your company's strategic direction and commitment to long-term value creation.

Typical Use Cases for Integrated Reporting include:

  • Annual Reports: Many organisations incorporate Integrated Reporting principles into their annual reports, offering stakeholders a more holistic view of their business performance and strategy.
  • Sustainability Reports: Integrated Reporting can enhance sustainability reports by connecting environmental, social, and governance (ESG) performance to financial performance.
  • Investor Relations: Businesses can use Integrated Reporting to communicate their value creation story more effectively to investors, helping them make informed decisions.

By understanding and implementing the Integrated Reporting framework, you can enhance your organisation's stakeholder engagement, strategic decision-making, and long-term sustainability.

Strategic Use of Integrated Reporting

Integrated Reporting (IR) is an emerging framework that combines financial and non-financial information to provide a holistic view of an organisation's performance, enabling them to communicate their value creation story more effectively and transparently. By strategically implementing IR, businesses can:

  • Align business operations with strategic objectives: IR facilitates the alignment of an organisation's operations with its strategic objectives by requiring the integration of various aspects of performance, including financial, social, and environmental factors. This alignment contributes to improved decision-making and resource allocation.
  • Enhance stakeholder communication: IR provides a comprehensive overview of an organisation's performance, enabling stakeholders to make informed decisions about their engagement with the company. By presenting a balanced and integrated view of performance, businesses can build trust and enhance their reputation among stakeholders.
  • Support integrated thinking: IR encourages organisations to adopt an integrated thinking approach, which considers the interconnections between various aspects of performance. This approach creates a more comprehensive understanding of the organisation's value creation process, leading to improved strategic decision-making.

The primary output of Integrated Reporting is the Integrated Report, which includes the following elements:

  • Organisational overview and external environment: This section provides context about the organisation and its external environment, including material issues, opportunities, and challenges.
  • Governance: The report outlines the organisation's governance structure, including the role of the board and its committees, risk management processes, and compliance with laws and regulations.
  • Business model: The business model section describes how the organisation creates value, including its value proposition, key resources, and relationships.
  • Risks and opportunities: This section discusses the organisation's principal risks and opportunities, as well as the strategies in place to manage them.
  • Performance: The performance section includes financial and non-financial information, such as financial highlights, key performance indicators, and sustainability metrics.
  • Future outlook: The report concludes with a discussion of the organisation's future outlook, including strategic objectives, targets, and initiatives.

Best Practices

To maximise the benefits of Integrated Reporting, business professionals should adhere to the following best practices:

  • Adopt a materiality assessment: Identify and prioritise material issues that are most relevant to the organisation and its stakeholders.
  • Establish clear objectives: Define specific, measurable, achievable, relevant, and time-bound (SMART) objectives for the Integrated Reporting process.
  • Engage stakeholders: Involve key stakeholders in the reporting process to ensure that their perspectives are considered and to enhance the report's credibility.
  • Align with existing frameworks: Leverage existing reporting frameworks, such as the Global Reporting Initiative (GRI) or the Sustainability Accounting Standards Board (SASB), to ensure consistency and comparability.
  • Ensure integrity and assurance: Provide assurance on the Integrated Report to enhance its credibility and reliability.

Common Pitfalls

  • Overemphasis on financial information: Ensure that non-financial information is given equal importance to financial data in the Integrated Report.
  • Lack of integration: Avoid siloed thinking by ensuring that the various aspects of performance are integrated and interconnected in the report.
  • Insufficient stakeholder engagement: Failing to engage stakeholders throughout the reporting process may result in an incomplete or inaccurate representation of the organisation's performance.
  • Inconsistent reporting: Maintain consistency in reporting practices over time to enable meaningful comparisons and trend analysis.
  • Inadequate assurance: Neglecting to provide assurance on the Integrated Report may undermine its credibility and reliability.

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